Industry Insights

Decoding new marketing opportunities with a focus on changing trends

In-depth exploration of key insights in content marketing, social media, and brand building

Industry Trends

Is Australia Experiencing 'Consumption Downgrade'? You're Wrong—It's Actually a Life-or-Death Elimination Game!

In-depth analysis of the truth behind Australia's current consumption trends, revealing this isn't consumption downgrade but a brand reshuffling in the high-value era

Case Analysis

Case Study: How We Helped Beauty Brand A Increase Social Media Engagement by 30%

An in-depth analysis of the social media marketing strategy created for a beauty brand, comprehensively interpreting success factors from content creativity to execution details

Marketing Strategy

Brand Thinking for Traffic, Traffic Thinking for Brand

Analyzing the dual thinking models of brand and traffic in modern business environment, teaching you how to use brand thinking to acquire deep traffic and traffic thinking to build influential brands

Marketing Strategy

How to Plan a High-Converting Content Calendar

A detailed explanation of content calendar planning methods, combining brand rhythm, platform characteristics, and user behavior habits to create efficient conversion content strategies

Practical Tips

Instagram Reels Production Tips: 5 Key Points to Attract New Users

Sharing practical tips for Instagram Reels content production to help brands create eye-catching, easily spreadable short video content

Case Analysis

12-Hour Queues and Hiring Queue-Standers! How Did Labubu Go Global?

In-depth analysis of how Labubu transformed from niche collectible to global phenomenon IP, revealing the marketing logic and success factors behind this 'toy war'

Marketing Strategy

Marketing Isn't About Selling Products—Understanding This Makes You Truly Get 'Branding'

In-depth analysis of marketing theory evolution from 4P to 4C to 4R and finally to 4I, revealing the essential logic and practical methods of modern brand marketing

Case Analysis

5-Hour Queues in Australia🔥Even Made TV News! Panda Mart's Overseas Marketing Reaches God-Tier!

In-depth analysis of how Panda Mart achieved phenomenal success from scratch in Australia through precise localization marketing strategies, becoming a classic case of Chinese brand overseas expansion

Marketing Strategy

Can Small Companies in Australia Do Marketing Without Budget? Absolutely! You'll Understand After Reading This!

A low-cost, high-efficiency marketing strategy guide customized for small Australian businesses, teaching you how to beat big companies with limited budget

Marketing Strategy

Finally, Someone Explains 'How to Build a Brand' Clearly! Perfect for Those Just Starting in Australia!

A universal brand-building strategy customized for Australian startups, from brand positioning to execution strategies, teaching you step-by-step to create successful brands

Case Analysis

5x Revenue Increase! Sydney Gaming Store's Viral Opening Success

In-depth review of Sydney Keydom gaming store's opening marketing case, analyzing how online-offline integration achieved a 5x revenue increase marketing miracle

Industry Trends

Xiaohongshu Marketing Trends 2023

Exploring the latest algorithm changes and content preferences on Xiaohongshu, and how brands can adjust strategies for better exposure