SHINY · SERVICES

From brand launch to reaching Chinese-speaking audiences and scaling with paid media, we help you work out what comes next.

Built for new brands entering the Australian market, businesses looking to establish an official Xiaohongshu presence, and brands ready to grow their reach and customer acquisition.

Find your next step01 Launch / 02 Establish / 03 Scale
01 / START WHERE YOU ARE

What Stage Is Your Business At?

Whether you’re starting a brand, preparing to enter Xiaohongshu, or already posting and looking for more reach, start with the problem you need to solve.

90-Day Brand Launch
01
90-Day Brand Launch

I Want to Build a New Brand From Zero

  • Chinese brands preparing to enter Australia
  • New brands without a complete marketing system
  • Businesses with a product or service but little market awareness
  • Business owners unsure whether to start with branding, website, social media or content
Build My Brand
Xiaohongshu Business Verification
02
Xiaohongshu Business Verification

I Want to Start Xiaohongshu, but I Don’t Know How to Set Up a Business Account

  • Businesses looking to reach Chinese-speaking audiences in Australia
  • Brands already using a personal Xiaohongshu account
  • Businesses wanting to operate long term as a brand
  • Businesses facing verification, account access or industry qualification issues
Set Up My Xiaohongshu
Xiaohongshu Spotlight Ads
03
Xiaohongshu Spotlight Ads

I’m Already Posting on Xiaohongshu, but My Reach Is Too Slow

  • Brands that already have an account and content
  • Businesses wanting to reach more of the right audience
  • Brands looking for more search visibility, enquiries or leads
  • Businesses wanting to amplify strong-performing organic content
Grow My Reach
03 / WHY SHINY

Why Shiny?

Built for Brands Growing in Australia

From the Australian market to Chinese-speaking consumers, we bring different channels and audiences into one connected marketing approach.

Australian Market Experience

We understand local consumers, market conditions and how brands operate in Australia.

Bilingual Execution

We work across both English and Chinese content and communication.

Connected Channels

Xiaohongshu, Instagram, Website and Influencer Marketing can be planned together around your business goals.

Understanding Both Audiences

We understand Australian brands and the content habits of Chinese-speaking consumers.

One Team From Strategy to Execution

Fewer handovers and less back-and-forth between multiple suppliers.

LET’S MAKE IT HAPPEN

Not Sure Which Service You Need?

Tell us where your brand is now, what you’re trying to achieve and what problem you want to solve. We’ll help you work out what should come next.

Talk to Shiny