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Case studies

Social Media Marketing

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Dragon Global | Melbourne Chauffeur Social Media Marketing, RedNote, Instagram, TikTok & LinkedIn
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Dragon Global

Dragon Global | Melbourne Chauffeur Social Media Marketing, RedNote, Instagram, TikTok & LinkedIn

We manage Dragon Global’s ongoing social media marketing across RedNote (Xiaohongshu), Instagram, TikTok, Facebook and LinkedIn, building a consistent digital presence for its luxury chauffeur and private driver services in Australia. Dragon initially established its service presence across Brisbane and the Gold Coast, before expanding into Melbourne. As the business evolved, we shifted the social media strategy towards the Melbourne market, localising content around Melbourne airport transfers, corporate chauffeur services, private drivers, business travel and premium transport. Rather than treating social media as a series of standalone promotional posts, we developed an always-on content system that continuously explains the service, demonstrates real travel scenarios and reinforces brand trust. Each platform plays a different role, allowing Dragon to reach Chinese-speaking, local Australian, corporate and premium travel audiences through content relevant to how they use each social channel.

What we did

  • Managed ongoing RedNote, Xiaohongshu, Instagram, TikTok, Facebook and LinkedIn marketing for Dragon’s luxury chauffeur services
  • Transitioned the social media focus from the brand’s original Brisbane and Gold Coast markets to Melbourne, supporting its next stage of geographic expansion
  • Localised content around Melbourne airport transfer, Melbourne chauffeur service, private driver Melbourne, corporate chauffeur and business travel

Result

  • Supported Dragon’s social media transition from Brisbane and Gold Coast into the Melbourne market
  • Built consistent brand visibility across RedNote, Instagram, TikTok, Facebook and LinkedIn
  • Strengthened Melbourne-focused content coverage across airport transfer, private chauffeur and corporate travel services

Creator-Led Campaigns

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Dragon Global | Australia Luxury Travel Influencer Marketing, RedNote Creators & UGC Campaign
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Dragon Global

Dragon Global | Australia Luxury Travel Influencer Marketing, RedNote Creators & UGC Campaign

We built a multi-layer creator marketing campaign for Dragon Global, combining RedNote/Xiaohongshu travel creators, Asian lifestyle KOLs, Instagram luxury travel influencers and UGC creators around real chauffeur journeys. More than 50 influencers introduced the service through airport transfers, business travel and private driver experiences, while a further 20 UGC creators expanded the campaign with natural, customer-style content. The campaign was designed to make a premium chauffeur service easier to understand and trust through real usage scenarios. Instead of relying on standard promotional posts, creator content showed the complete experience across airport pickup, luxury vehicles, professional drivers, luggage assistance, corporate chauffeur services and private travel, building ongoing social proof around Dragon Global’s premium transport offering.

What we did

  • Built a phased RedNote, Xiaohongshu, Instagram influencer and UGC marketing campaign for an Australian luxury chauffeur brand
  • Selected travel, business, premium lifestyle and high-value consumer creators based on audience relevance and content style
  • Structured a multi-layer creator mix across KOLs, influencers and UGC creators to balance reach, credibility and content volume

Result

  • Collaborated with 50+ influencers and creators within six months
  • Added a further 20 UGC creators during ongoing campaign activity
  • Generated 400K+ targeted exposure through creator-led content

Advertising & Photography

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GXOM | Australian Beauty Advertising, Product Photography & Lifestyle Campaign
GXOM

GXOM | Australian Beauty Advertising, Product Photography & Lifestyle Campaign

We developed an Australian beauty advertising campaign for GXOM around a real marathon champion story, connecting the brand's sun protection and brightening products with outdoor lifestyle, active women and everyday skincare routines. Instead of relying on traditional product-focused advertising, the campaign used lifestyle photography, beauty product photography and story-led video content to show the products in a more authentic outdoor setting. The creative direction combined beauty advertising, skincare photography, commercial video production and female lifestyle marketing, helping GXOM communicate product benefits through a relatable real-life scenario. Photography and video assets were designed for social media advertising and digital content, with the campaign focused on active female consumers interested in skincare, sun protection, outdoor activities and healthy lifestyles.

What we did

  • Developed the advertising concept around a marathon champion and active female lifestyle, giving the skincare campaign a clear real-life story
  • Planned the campaign creative direction around sun protection, skin brightening, outdoor activity and everyday skincare
  • Produced professional beauty product photography and lifestyle photography, placing GXOM products naturally within outdoor and fitness scenarios

Result

  • Produced a complete set of professional photography and video assets for GXOM's beauty advertising campaign
  • Achieved strong video completion performance through story-led rather than purely promotional content
  • Reached a more defined audience of active and outdoor-focused female consumers

Website, SEO & Conversion System

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Dragon Global | Melbourne Chauffeur Website, Google SEO, Airport Transfer & Private Driver Bookings
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Dragon Global

Dragon Global | Melbourne Chauffeur Website, Google SEO, Airport Transfer & Private Driver Bookings

We built a conversion-focused chauffeur website for Dragon Global around high-intent Melbourne Google searches including Melbourne airport transfer, Melbourne chauffeur service, Melbourne private driver, corporate chauffeur Melbourne, business car hire, luxury car hire Melbourne and airport chauffeur Melbourne. Dedicated service pages, SEO-focused website content and streamlined booking pathways connect local organic search traffic with enquiries and reservations. The website combines Melbourne chauffeur SEO, local SEO, luxury transport website design, SEO copywriting and booking conversion, creating a long-term organic acquisition channel for premium chauffeur, airport transfer, corporate travel and private driver services across Melbourne. We built Dragon Global’s digital foundation around how customers search for, compare and book premium chauffeur services in Melbourne, aligning website structure, UI direction, service content and Google SEO strategy to move users efficiently from Google search → service comparison → enquiry → chauffeur booking.

What we did

  • Designed a conversion-focused chauffeur website structure around Melbourne airport transfers, private chauffeur services, corporate travel, business transport and luxury car hire
  • Developed premium UI and website design using clear information hierarchy, minimal visual direction and strong trust signals suited to high-value chauffeur services
  • Created dedicated service content around Melbourne Airport transfers, corporate chauffeur Melbourne, private driver Melbourne, luxury chauffeur Melbourne and premium car hire

Result

  • Approx. 20%+ increase in enquiry conversion rate
  • Growth in high-intent organic traffic for Melbourne chauffeur and airport transfer searches
  • Improved engagement and time spent across key chauffeur service pages
View case study

Launch Activations

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Chapanda | Sydney Bubble Tea Opening with RedNote & Instagram Asian Influencers
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茶百道

Chapanda | Sydney Bubble Tea Opening with RedNote & Instagram Asian Influencers

We launched Chapanda with Sydney Redbook/RedNote/Xiaohongshu Asian food creators and Instagram bubble tea influencers. Platform-specific opening content, large-scale UGC and real-time distribution created local bubble tea searches, queues and immediate store traffic. This case highlights Shiny Marketing as a Sydney grand opening marketing agency and bubble tea launch agency delivering Redbook influencers, RedNote creators, Xiaohongshu bloggers, Instagram Asian influencers, launch activation, opening event marketing and large-scale UGC campaigns.

What we did

  • Launch campaign planning & on-ground activation
  • Creator + UGC mobilisation at scale (influencer check-ins and user posting)
  • Content coordination for platform-native distribution

Result

  • 1,000,000+ total exposure during launch period
  • 300+ influencer and UGC check-ins
  • Customers queued for 3 days, with wait times exceeding 5 hours

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