Brand foundations
- Clearer brand positioning
- A more consistent visual identity
01 / 90-Day Brand Launch
Take Your Brand From Zero to Market in 90 Days
Built for new brands entering Australia, businesses without a complete brand and marketing system, and brands with a product or service that the market barely knows yet.
From positioning and brand foundations to website, content and launch, Shiny helps you organise the first 90 days in the right order.
Start My 90-Day Launch
Who Is This For?
Starting From Zero? Start Here.
If you already have a product, service or business idea but don’t know what marketing should come first, this programme is built for that stage.
Scenario 1｜A Chinese Brand Entering Australia
- You may already have a mature product and an established brand, but in Australia you still need to work out:
- Who your Australian customers are
- How to introduce the brand
- Which selling points matter locally
- Which channels to start with
- Whether Chinese and English audiences need different content
- Best for brands entering Australia without an established local marketing system.
Scenario 2｜A New Brand Starting From Scratch
- You may already have a product or service, but:
- Your logo is not final
- Your website is not ready
- Instagram and Xiaohongshu have not started
- You do not have consistent content
- You are unsure what needs to happen before launch
- Best for businesses building their brand from the beginning.
Scenario 3｜The Brand Exists, but the Market Barely Knows It
- You may already be operating or selling, but:
- Brand awareness is still low
- Social media is inconsistent
- Content direction is unclear
- There is no structured launch plan
- Promotion feels fragmented
- Best for brands that have started but need a stronger foundation and clearer growth path.
Why Do New Brands Get Overwhelmed So Quickly?
A New Brand Has a Lot to Build at Once.
The difficult part is often not deciding whether to market. It is knowing what should happen first.
Do I need a logo first?
When should the website go live?
Should I start Instagram or Xiaohongshu first?
How early should I start posting before launch?
When should I work with influencers?
Should I spend on content or advertising first?
Should Australian and Chinese audiences see the same content?
Who manages the brand after launch?
What Is Included in the 90-Day Brand Launch?
Everything You Need to Launch.
You do not need separate teams for design, website, content, influencers and advertising. We bring the key pieces into one connected project.
Brand
- Positioning
- Core messaging
- Visual direction
Digital
- Website
- Social setup
Content
- Photo
- Video
- Social content
Promotion
- Influencers
- Launch campaign
- Advertising
Growth
- SEO
- Tracking
- Ongoing recommendations
What Should You Have After 90 Days?
By Day 90, Your Brand Should Be Ready to Keep Growing.
The goal is to build assets and systems you can keep using after the launch period.
Digital presence
- A website or landing page ready to support customers
- Established social media channels
Content & promotion
- A usable content library
- Your first wave of influencer and campaign content
Data & ongoing growth
- Early advertising and search data
- Recommendations for ongoing growth
See How Brands Connect Marketing Foundations With Market Activation
From websites and content to creator campaigns, different businesses need different launch priorities. See how Shiny connects these elements into a marketing approach that keeps moving forward.
Dragon Global
How Can a Service Brand Turn Discovery Into Enquiries and Bookings?
Connect website, SEO, social content and phased creator campaigns to build brand trust and lay the digital foundations for ongoing customer acquisition.
Explore Dragon Global’s Growth Solution
MalaTown
How Can a Restaurant Brand Turn Content Exposure Into Store Visits?
Start with local dining needs, then connect content, creators and targeted campaigns to move consumers from brand discovery to visits and orders.
Explore MalaTown’s Growth SolutionQuestions About the 90-Day Brand Launch
What types of businesses is the 90-Day Brand Launch for?+
It is designed for new brands, overseas brands entering Australia, and businesses already operating without a complete marketing system.
Can we start if we do not have a logo yet?+
Yes. Brand visual development can be part of the early-stage setup.
Does a Chinese brand need to completely rebrand for Australia?+
Not always. However, local positioning, messaging and promotion usually need to be reviewed.
Will the brand definitely launch within 90 days?+
The programme is structured around a 90-day launch cycle. Exact timing depends on the brand’s readiness, available materials and production requirements.
Are website and social media included?+
They can be included within the project scope depending on your business needs.
Are influencers included?+
Influencer activity can be included as part of the launch stage.
What happens after the 90 days?+
You can continue with ongoing social media management, advertising, SEO, influencer marketing or other growth services.
How much does it cost?+
Pricing depends on your existing foundations, the assets that need to be created and the scale of the launch.
LET’S MAKE IT HAPPEN
Have a Brand Ready to Launch?
Tell us how far you have already come, and we’ll help you map out what the next 90 days should look like.
Start My 90-Day Plan